Why The Holidays Are A Great Time To Sell

Dated: 12/02/2014

Views: 501

Many Kenosha home owners are reluctant to market their homes between Halloween and New Year’s Day, thinking the holiday season to be bad time to sell. But the idea that houses don’t sell in December comes from outdated trends and old economy ideas.  In fact, several studies show that homes listed during this time are more likely to sell, more quickly, and closer to the asking price. November and December, in particular, have  unique advantages that make it an ideal time to sell. Here are three reasons why Thanksgiving month might be the best time to sell.

More Motivation     The idea that homes sell best in spring and summer stems from the fact that parents want to wait until summer to move school-aged children. But today, more than half of buyers are not married, so their decisions may not be based on kids’ schedules. 
If buyers are looking for a home in November, they have either waited through the busy season in hopes of a better deal, or they’re facing their own time constraints due to work changes or other reasons.   For these highly motivated buyers, the traditional barriers to winter house-hunting — bad weather, short days, holiday preparations — don’t apply. If your house is available for them to view in November, these buyers are more likely to make an offer close to listing price. 
Less Competition   Because of the misconceptions about selling during winter, it’s true that many sellers don’t think it’s worth their time to try and sell their homes toward the end of the year, so they take their homes off the market. Their loss of a potential buyer is your gain!Serious buyers have fewer homes to choose from over the holidays. That means less competition for you — and more buyers checking out your even more desirable home, either online or in person.

Tax Benefits   A house marketed in December may lure buyers looking for year-end tax breaks. Individuals looking to lower their tax liability may snatch up a home late in the year so they can deduct the purchase costs.  Including points, interest and property taxes.

And if someone sold a house during the traditional summer selling season and faces capital gains tax on the deal (because he’s an investor or lived in the house for fewer than two years), he may be highly motivated to buy in December since closing on the purchase of another house within 180 days lets to avoid paying capital gains tax.
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Ralph Nudi

Ralph is a lifelong resident of Southeastern Wisconsin and an expert in real estate sales, and real estate values in Kenosha, Pleasant Prairie, Somers, Bristol, Salem, Paddock Lake and the surrounding....

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